WHAT'S IN A NAME?????

I guess a lot if your name is Jay-Z! Everyone in Brooklyn is talking about Jay's recent investment in his cousin's  (Jamar White) wing business, Buffalo Boss. It's amazing how much of an impact one name can have on something. Jay's name being associated with the four month old restaurant has made made business sales grow 60% since just last Tuesday. This is absolutely amazing to me that ONE person is this powerful that just his NAME can have such an impact! It's not even known how much he invested but, clearly that doesn't matter...the name alone being attached says it all! I want to be like Jay when I grow up LOL!